Monthly Archives: January 2010

As many of you know, I did my summer internship at Change Advertising, a cool sustainability branding and innovation firm in Vancouver, BC.  A couple years ago they published MapChange 2008 – a brand map study that showed (visually on … Continue reading →

Charmin’s latest ‘So good you can use less’ campaign has accomplished the evasive Bermuda Triangle of sustainability branding – ecology, economy and quality.  The campaign concept is that each sheet of Charmin toilet paper is so soft and thick that … Continue reading →

I wanted this post to be a real ‘Kudos to COVERGIRL’ to support their new Clean Make-up for Clean Water Campaign but when I went to the site:  http://www.covergirl.com/clean/landing.jsp and read the details, I realized that I had to trash … Continue reading →

As a recent b-school grad I struggle with the glaring contradiction between capitalism and environmentalism.  The sole purpose of business is to make money for stakeholders and the traditional means to achieve this is physical growth.  Growth is usually achieved … Continue reading →